150 producers wait for release of their one movie this Friday
Nitin Patil, The Indian Express
January 2, 2008
http://www.indianexpress.com/story/256776.html

Introduction: 30 years after Manthan, a Hindi movie made by a cooperative; it’s about the coming of age of four youngsters, based on a Marathi novel

This Friday, an unusual movie will hit the screens.

As many as 150 people—among them students, doctors and engineers from all over Maharashtra—have pooled in money to make the full-length feature film in Hindi, Humne Jeena Seekha Liya.

Made by the Spandan Parivar Cinema Movement (SPCM) at a cost of Rs 85 lakh, this movie is arguably the second such cooperative venture in Hindi—the first one came 30 years ago when dairy farmers of Gujarat contributed Rs 2 each to make the Shyam Benegal film, Manthan.

Says Gaurav Khande, a student of Symbiosis College, Pune: “I contributed Rs 70,000 for the film. But compared to the money I put in, what I got to learn is invaluable. The film’s shoot served as a real workshop for understanding the art of film-making.”

“We are a group of 150 people. Each member gave financial contribution to make the film happen. It was like contributing for a family ceremony,” he adds.

The film, based on a Marathi novel Shaala by Milind Bokil, is about the coming of age of four friends studying in Class IX. The film will be screened first in Maharashtra, followed by Delhi and Indore, before an all-India release.

Says Milind Ukey, the director, “This is a very unique co-operative effort. Whatever profits we earn will be shared among the members. The amount will be returned to the contributor with his share of profit in it along with the interest.”

Spandan Parivar was established by Amarjeet Amle in 2000 to support youngsters from the lower strata of the society. “Through Spandan, we want to prove that for making a career in films, one does not necessarily need a godfather. We help such youngsters realise their dreams. Spandan works as a family and all of us are like farmers and cultivators of cinema,” points out Amle.

During the making of the film, there was a crew of about 80 people, of which 50 were members of SPCM. Humne’s shooting started in December 2006 and ended in July 2007. It was shot in four schedules, spreading over 35 days.

The movement, which was started in Mumbai, now has members spread over Maharashtra. Till now, it has made about 100 short films. Humne Jeena Seekh Liya is their first full-length film. Besides, about 80 schoolchildren, the film also features seasoned Marathi actors Milind Gunaji, Reema Lagoo and Girish Oak.

Minus a mega star cast and conventional promos, Amle and his team found it difficult to distribute the film. “We screened the film to distributors and theatre-owners. But since there is no star, so to say, in the film, they were rather sceptical about it. It was then that we decided to take on the challenge of distributing the film ourselves,” he says.